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Pocket Gamer
“Campaign: The Game, thankfully, isn’t a presidential simulator, but it’s definitely ‘capitol’ย fun.”
– Brittany Vincent (Slide to Play)ย
First Ad Agency Sim, Campaign: The Game, Launches on iOS
SAO PAULO–Insolita Studios and Thomas Egas know games and advertising. After working on real advertising campaigns in Brazilโhome to the worldโs most competitive and award-winning advertising agenciesโthe partners decided to bring Campaign: The Game to life. The game, which is the first to give players full control over both creative and planning aspects of running an ad agency, is now available at the App Store for $1.99.
Simulating client briefings, bold marketing campaigns, media planning, and general agency silliness, Campaign celebrates the ins and outs of advertising and pop culture with intuitive gameplay and charming pixel art graphics. The game challenges players to come up with the most creative campaigns, from โadorkable zombiesโ to โabsurd gardening,โ and even “sensitive ninjas”โwhile exceeding clientโs expectations. Only truly creative ideas will get your agency the major brandsโand perhaps a coveted win at the โCammesโ Festival.
โCampaign, like advertising, is about being extremely creative and objective at the same time,โ says Creative Producer Thomas Egas. โAlthough the game is a humorous and stylized take on advertising,ย Campaign’sย gameplay is loosely based on reality so players can experience the creative highs of running a top ad agency. By letting their imagination run wild and making their own creative choices they can experience the joy of turning mad fun into a business.โ
Features:
- Perfect the briefing: Turn the most challenging client briefings into crazy successes
- Create ad campaigns: Inspire the world with your creativity!
- Plan media strategies: Aim straight to your client’s target for maximum reach
- Play your way: Unexpected chaos will test your managerial skills
- Work with superstars: Are they prima donnas or unstoppable creative geniuses?
- Impress the advertising world: Wow the jury of the world famous Cammes Festival and go for the gold
- Throw parties!: All work and no play makes Jack a dull boy ๐
- Step into the spotlight: Become immortalized as an advertising icon!
To learn more about Campaign: The Game, please visit www.campaignthegame.com.
ASSETS
Trailer
YouTube: http://www.youtube.com/watch?v=bEFMpqRceSA
Download: https://dl.dropbox.com/u/9186800/Campaign_The_Game_trailer.zip
Screenshots
IMGUR http://imgur.com/a/AbxxM
Download https://dl.dropbox.com/u/9186800/Campaign_The_Game_screenshots.zip
About Thomas Egas
Thomas Egas is a creative producer based in Sรฃo Paulo, Brazil.
About Insolita Studios
Whether in game design, code or art, Insolitaโs goal is to tell stories, create worlds and break with tradition. To learn more about Insolita, please visit http://www.insolitastudios.com/en/.