Company Overview
We're gamers. We're doers.
We understand Reddit and The New York Times. We tweet when it makes sense, we say “no” and we insist on being on-time, on-target and in for the kill.
If you want mindless email distributions and boring press releases, look elsewhere. If you want creativity, passion, a deep understanding of game development and grit, you’re our kind of client.
Together, we’ll change the world one game at a time. Together, we’re unbeatable.
Novy has done an excellent job and has greatly amplified our launch. This week, The Spatials was everywhere and traffic was an order of magnitude higher on our home page — which is a good indicator, since it only has indirect linking from the Steam store page. And more importantly, the exposure greatly helped get more clicks even inside Steam — since people recognized the name and logo from their browsing. If it wasn’t for Novy’s work, we could have sunk early and fast.
It’s rare that I get a press release with a subject line I don’t want to change, but not that one; it remains fully intact.
Novy is the best PR team! Ty guys, we’re having tons of success with our launch. -#indiedev
Hiring Novy PR to help launch our first game was easily the best investment we have ever made. We got amazing coverage, hit the front page of the App Store and Google Play, and ended up with a devoted fan base that has been following us ever since.
I’ve been super happy with our move to a PR agency (Novy) over doing it ourselves.
I typically follow up with the developers, or the PR firm representing them, in order to gather some additional info about the project. However, Novy’s initial email was so detailed that I didn’t need to follow up.
Boutique
- Use technology to our advantage; ability to ‘turn on a dime’
- Minimum overhead and maximum flexibility
- Personal attention with our professional ‘hands-on’ approach
Versatile
- Product, corporate, and event PR
- Strategic marketing – positioning and ancillary materials (e.g., trailers, website)
- Promotion through social networks
- Development consulting
Successful
- Promoted more than 100 different video games (iOS, Android, PC, Mac, Linux and console)
- Secured positive reviews for most titles
- Fully funded (or more!) Kickstarter campaigns
- Turned Greenlight Campaigns into Greenlit!
Public Relations
Build awareness about your game, brand, or studio.
Marketing
It’s crucial to start marketing your game early.
Consulting
Get professional advice on design, QA, campaigns or networking.