Novy Unlimited

Full-Service Game PR, Marketing, Creative, Consulting & Production Agency

Rogue Legacy
ADOM: Ancient Domains of Mystery
Relic Space
Logo for Mastiff and CharacterBank's VR RPG adventure, RUINSMAGUS.
Shovel Knight

With more than 12 years in business and 2,000+ launches, Novy has the experience to handle all your marketing and PR needs so that you can focus on development!

Our team can build your social media presence, establish influencer and press connections, develop effective marketing strategies, write engaging copy, provide comprehensive playthrough reports, and create high-quality launch trailers. We offer expert consultation and production services at affordable, indie-friendly rates.

Let’s talk. Start by emailing – and we’ll go from there!

A Passion for Games

Novy Unlimited has worked with games in a variety of genres – including Action, Arcade, CCG/TCG, Fighting, FPS, Horror, MMO, MOBA, Music, Platformer, Puzzle, Racing, Roguelike, RPG, Strategy, and more.


Public Relations

  • Product Launches
  • Updates
  • Pre-Announcements
  • Media Relations
  • Coverage Reports
  • Developer-Focused Interviews
  • Commentary
  • Contributed Pieces
  • Reddit AMAs
  • Corporate PR Outreach
  • Deal Announcements
  • Partnership Announcements


  • Copywriting/Editing
  • Asset Creation
  • Posting
  • Tweeting
  • Forum Outreach
  • Engagement
  • Newsletters
  • Streaming
  • Media Plan & Implementation
  • Contests / Giveaways / Competitions
  • Customer Support
  • Influencers


  • Retail Analysis
  • Sales Assessment
  • Playthroughs
  • Story Analysis
  • Text Edits / Localization
  • Game & Software Production (Art / UI / Audio / Animation / Props / VFX)
  • SEO Audits
  • Mock Reviews
  • Monetization Evaluation
  • Developer Vetting
  • Funding / Publisher Outreach
  • Strategic Partnerships
  • Business Development
  • Programming Support (Unity / Unreal)


  • Logo Design
  • Key Art Creation
  • Online Press Kit
  • Web Development
  • Company Sites
  • Product Landing Pages
  • Video Ads
  • Trailer Production
  • Product Walkthroughs
  • Explainer Videos
  • Narrated Game Guides
  • Wiki Creation and Updates
  • Comps and Animated GIFs
  • Social Media and Ad Creatives
  • 3D Printing


  • Remote Booking
  • Onsite Media Relations
  • Booth Support
  • Launch Events & Parties
  • Themed Events
  • Tournaments
  • Press Conferences
  • Roundtables
  • Demos
  • Showfloor Promotions
  • Photography
  • Cosplay
  • Planning & Management

“Novy does a great job, gets their stuff done on time, all the time, and are wonderful people to work with. Most recommended.”
– Bill Swartz, President and CEO (Mastiff)

“Working with Novy Unlimited was very easy and an absolute joy. They will take care of the PR and marketing activities for you and relieve you from the burden of having to handle social media, or to send press releases, as decided and agreed with them.”
– Adam Solo (Praxis Games)

“Hiring Novy PR to help launch our first game was easily the best investment we have ever made. We got amazing coverage, hit the front page of the App Store and Google Play, and ended up with a devoted fan base that has been following us ever since.”
– Seth & Sam Coster, Co-Founders (Butterscotch Shenanigans)

“Novy has done an excellent job and has greatly amplified our launch. This week, The Spatials was everywhere and traffic was an order of magnitude higher on our home page — which is a good indicator, since it only has indirect linking from the Steam store page. And more importantly, the exposure greatly helped get more clicks even inside Steam — since people recognized the name and logo from their browsing. If it wasn’t for Novy’s work, we could have sunk early and fast.”
– Carlos Carrasco (Weird and Wry)

“It’s rare that I get a press release with a subject line I don’t want to change, but not that one;
it remains fully intact.”

– Kirk Hiner, Editor (TechnologyTell)

“I’ve been super happy with our move to a PR agency (Novy) over doing it ourselves.”
– Brian Bucklew (Freehold Games)

“Novy is the best PR team! Ty guys, we’re having tons of success with our launch.”
– Matt Siegel & Robert Del Papa (Bit Mass)

“An agency with exceptional expertise in servicing game developers and publishers. Very happy to say that Novy provides services to FarVision on game production and marketing.”
– Fran Duncan (FarVision Studios)

“I typically follow up with the developers, or the PR firm representing them, in order to gather
some additional info about the project. However, Novy’s initial email was
so detailed that I didn’t need to follow up.”

– Patrick Tretina (Indie Game Magazine)

“Great marketing and promotion, focused in their industry, good track record, transparency.”
– Pete Markiewicz

“Novy Unlimited is a well knit, organized and highly knowledgable company that I have the pleasure to work with. Novy always works around my schedule and most importantly are empathetic and downright friendly. I wish Novy Unlimited nothing but continued success as they carry on making their mark in the video game industry.”
– Dennis Hogan

“One of the top authorities on game development for game developers and aspiring game developers.”
– Michael Amerson, Founder (ICandy Games)

“The author did an excellent job with the content. Readers are able to step through the textbook from general concepts to practical examples with hands-on experience. It was adopted in a course I teach and the students love it.”
– Daniel J. Parrell, Instructor (Davenport University)

“The recently published book, ‘Game Development Essentials: An Introduction, Fourth Edition,’ is highly informative and a great read for anyone interested in learning about or involved in the gaming industry.”
– Fran Duncan, Founder (FarVision Studios LLC)

“Super honored to have been a part of this.”
– Dianna Lora, Licensing Product Manager
(Zynga) and Game Development Essentials series contributor

“Part of Jeannie Novak’s series on designing and building games, Game Development Essentials covers every aspect of game development-from the initial to organizing and developing you code. Whether you want to build a game or just understand how they are made this is the perfect addition to you library. A great reference work too. Every gamer should have a copy.”
– Bill Louden, Board Member; Adjunct Faculty
(Online Blockchain, plc; University of Texas)

“I’ve been following this series for several years and have found it to be the most comprehensive series on game development currently on the market.”
– Deborah Baxtrom, Screenwriter & Filmmaker

“There are a lot of resources out there which explain video game development, but Game Development Essentials stands above the rest as the best guide to the subject! This latest edition keeps the book fresh and current with the ever-changing industry, and should be considered the go-to reference for any prospective or current game developer.”
– Kate Edwards, Chief Experience Officer; Executive Director, Chief Executive Officer
(SetJetters; The Global Game Jam; Geogrify)

“A great book for game designers – very valuable resource for anyone interested in the craft of designing games.”
– Bjorn Billhardt, Chief Executive Officer (Abilitie)

“I’m so incredibly jealous of the people who have access to books like this. In the comfort of your home, you get to read work created by experts introducing you to all facets of game development in about 100th of the amount of time it took me. It’s a career boost that I could have only dreamed of!”
– David Perry, Video Game Industry Veteran

“Jeannie Novak has created a fundamental series of books that help cover the breadth and depth of the complex process of creating games.”
– Drew Davidson, Director
(Entertainment Technology Center, Carnegie Mellon University)

“As few others can, Novak takes us on a delightful and informative journey into the world of games – introducing readers to important historic events, concept, and ideas. If you need to understand the industry, you need to have this book.”
– Karl M. Kapp, Professor of Instructional Technology
(Bloomsburg University)

Meet the Team

Jeannie Novak

Jeannie Novak


Luis Levy

Luis Levy


Julie Morley

Julie Morley

Marketing Manager

Steven Kasparek

Steven Kasparek

Production Manager

Ben Hartmayer

Ben Hartmayer

Technology Manager

Cecile Brulé

Cecile Brulé

Content Manager

Game Development Essentials: An Introduction

The fourth edition of Game Development Essentials: An Introduction takes readers on a fascinating journey through the game development process and the industry itself.

Novy News


Check Out Our Blog

Relic Space: Strategy in the Stars

Relic Space: Strategy in the Stars

Relic Space is now available on Steam Early Access! A roguelike RPG with 4X strategy elements, Relic Space dares you to rebuild civilization following a galactic catastrophe by completing diverse missions for your faction and engaging in deeply simulated, hex-based...

Sakeworld: Dropping Beats, Destroying Aliens

Sakeworld: Dropping Beats, Destroying Aliens

Sakeworld is now available on PlayStation 5 and PlayStation 4 consoles! The game features real-life LA rappers Trippie Redd, D Savage, Chief Keef, Rucci and Yung Bans as alien-fighting enforcers on the streets of Venice Beach, La Brea, Brooklyn, Brooklyn Tracks,...

RUINSMAGUS DLC: Fresh Fights and Fashion

RUINSMAGUS DLC: Fresh Fights and Fashion

Japanese developer CharacterBank and veteran publisher Mastiff today announced “The Warrior and the Tailor,” a paid DLC for RUINSMAGUS!  A free content update is also being released today – including “Meister’s Abyss” (a.k.a. survival mode) and the ability to...