Weekends and Holidays… and PR

Memorial Day is near. We figured it was good opportunity to address weekends, holidays and PR, a topic often missing from the usual convos. The First Rule: Donโ€™t do it The first rule is that you NEVER email/phone journalists during the weekend or immediately before...

Develop: Sony hints at PlayStation 4 development

Link: Develop: Sony hints at PlayStation 4 development The firmโ€™s chief financial officer, Masaru Kato, yesterday explained to investors that โ€œfuture platformโ€ development was the reason for Sonyโ€™s spike in R&D costs. Here we go again.

Double-Facepalm: Nine Unbelievable Technology PR Fails [Techland]

Link: Double-Facepalm: Nine Unbelievable Technology PR Fails [Techland] The saying โ€œThereโ€™s no such thing as bad PRโ€ does not apply to the current environment. Newspapers and magazines have short memories, the Internet doesnโ€™t. In a crisis, itโ€™s essential to...

Who we are

Novy PR is new. Novy PR is different. Weโ€™re gamers. Weโ€™re doers. We understand Reddit and The New York Times. We tweet when it makes sense, we say โ€œnoโ€ and we insist on being on-time, on-target and in for the kill. If you want mindless email distributions and boring...