Memorial Day is near. We figured it was good opportunity to address weekends, holidays and PR, a topic often missing from the usual convos. The First Rule: Don’t do it The first rule is that you NEVER email/phone journalists during the weekend or immediately before...
Link: Develop: Sony hints at PlayStation 4 development The firm’s chief financial officer, Masaru Kato, yesterday explained to investors that “future platform” development was the reason for Sony’s spike in R&D costs. Here we go again.
Link: Double-Facepalm: Nine Unbelievable Technology PR Fails [Techland] The saying “There’s no such thing as bad PR” does not apply to the current environment. Newspapers and magazines have short memories, the Internet doesn’t. In a crisis, it’s essential to...
Novy PR is new. Novy PR is different. We’re gamers. We’re doers. We understand Reddit and The New York Times. We tweet when it makes sense, we say “no” and we insist on being on-time, on-target and in for the kill. If you want mindless email distributions and boring...
“The Mac App Store has allowed us to compete with much larger developers and reach out to a much broader audience than we could have ever imagined.” There is no denying that app stores are great equalizers when compared to retail shelves. Nonetheless, what...
