Link: Double-Facepalm: Nine Unbelievable Technology PR Fails [Techland]
The saying โThereโs no such thing as bad PRโ does not apply to the current environment.
Newspapers and magazines have short memories, the Internet doesnโt.
In a crisis, itโs essential to disseminate the companyโs point of view in a timely manner via social media, plan for worst-case scenarios and tell the truth โ always.