Link: Double-Facepalm: Nine Unbelievable Technology PR Fails [Techland]

The saying โ€œThereโ€™s no such thing as bad PRโ€ does not apply to the current environment.

Newspapers and magazines have short memories, the Internet doesnโ€™t.

In a crisis, itโ€™s essential to disseminate the companyโ€™s point of view in a timely manner via social media, plan for worst-case scenarios and tell the truth โ€” always.