Reaching Out: Connecting with Your Player Base

Reaching Out: Connecting with Your Player Base

How do you reach your hand out to your player base … without getting bitten?! Our clients have used a variety of methods to connect with their players — whether it involves push, pull, social media, community management, advertising, or events (in-game and...
E3 2015: Cat on a More Inclusive Year

E3 2015: Cat on a More Inclusive Year

In my first year as a professional in the industry, I attended E3 as a journalist. Now I’m in marketing, among other things. My role has transitioned from reporting to helping put on a show. It’s resulted in a tempered emotional response to the pageantry of it all;...
Dazed & Confused in Atlanta: A Bloober Team Tale

Dazed & Confused in Atlanta: A Bloober Team Tale

During the course of helping Poland’s Bloober Team plan a media trip to San Francisco a few weeks ago, we began to realize that a stop in Atlanta would be beneficial to them due to the many press contacts Blane has in his home city. We made the suggestion to Bloober,...
GDC 2015: A Conference to Remember

GDC 2015: A Conference to Remember

GDC was particularly special this year — with a total of seven Novy team members attending! Grace, Aaron and Blane had never been to GDC before (let alone San Francisco) — and they were invaluable to us at the Daylight Studios booth. We couldn’t have...