Blog
Rewind: Novy PR Clients This Week
Appy was chosen one of the Top 10 Mobile Developers to Watch in 2012 by Pocket Gamer! This awesome bit of news follows the two Best App Ever awards won by SpellCraft earlier this year. 2012 promises to be epic for the Appy Combine 🙂 Excerpt: “US outfit Appy has been...
Mobile PR: How to Sink your Game in 7 Easy Steps
Time needed: 30 days. Here are some PR mistakes we see new studios make. Each (or all) of them can sink your mobile title in a single hit.Duke Leto knows best:"The first step in avoiding a trap is knowing of its existence" Launching on a Friday Fridays are when bad,...
Dropbox: The Inside Story Of Tech’s Hottest Startup (Forbes)
Dropbox makes everyone’s life so much easier, it’s almost impossible to imagine working and playing without it. Read the full feature...
Steve Jobs 1955 - 2011
TouchArcade’s Eli Hodapp on how to properly describe your mobile game
Link: TouchArcade's Eli Hodapp on how to properly describe your mobile game Useful tips from TouchArcade’s Eli Hodapp: hodapp: One of the main questions I get asked by developers (and overhear at conferences) is, “How do I get on TouchArcade?” I’m not entirely sure...
The Internet Tidal Wave (Bill Gates’ famous 1995 memo) via Donelle Gan
Link: The Internet Tidal Wave (Bill Gates' famous 1995 memo) via Donelle Gan Fascinating stuff. If your job is about the Internet (like 98 percent of the people I know) you MUST read this. Make sure to visit Donelle’s blog and Letters of Note for analysis &...
Think before you tweet! (via CNET)
Link: Think before you tweet! (via CNET) Look in the trending topics before using a hashtag. Take a deep breath. Thread carefully and you’ll avoid a (painful) social media slip.
FORBES: Will the NY Times Give David Pogue Another Pass on Ethics?
Link: FORBES: Will the NY Times Give David Pogue Another Pass on Ethics? David Pogue is a force of nature. Without a doubt, he is one of the most read tech journalists in the world. Still, being paid to speak to PR professionals poses the question: should he keep...
AdAge: Redner Group Loses Biggest Client Over Tweet
Link: AdAge: Redner Group Loses Biggest Client Over Tweet We all knew this was coming. Incidentally, 2K was their biggest account.
Trade Show Survival Guide: E3 Edition
The almighty E3 Expo is upon us. Here are some pro-tips for the lucky few who get to attend the most important game industry trade show in the world: 1. Write everything down Make sure someone takes copious notes during interviews. Every little detail, no matter how...
Weekends and Holidays… and PR
Memorial Day is near. We figured it was good opportunity to address weekends, holidays and PR, a topic often missing from the usual convos. The First Rule: Don’t do it The first rule is that you NEVER email/phone journalists during the weekend or immediately before...
Develop: Sony hints at PlayStation 4 development
Link: Develop: Sony hints at PlayStation 4 development The firm’s chief financial officer, Masaru Kato, yesterday explained to investors that “future platform” development was the reason for Sony’s spike in R&D costs. Here we go again.
Double-Facepalm: Nine Unbelievable Technology PR Fails [Techland]
Double-Facepalm: Nine Unbelievable Technology PR Fails [Techland] The saying “There’s no such thing as bad PR” does not apply to the current environment. Newspapers and magazines have short memories, the Internet doesn’t. In a crisis, it’s essential to disseminate the...
Who we are
Novy PR is new. Novy PR is different. We’re gamers. We’re doers. We understand Reddit and The New York Times. We tweet when it makes sense, we say “no” and we insist on being on-time, on-target and in for the kill. If you want mindless email distributions and boring...
Mac App Store Dev Claims First to 1 Million Downloads (via [a] list daily)
“The Mac App Store has allowed us to compete with much larger developers and reach out to a much broader audience than we could have ever imagined." There is no denying that app stores are great equalizers when compared to retail shelves. Nonetheless, what happens...