I loved this year’s E3! I usually watch casually and take notes on games that excite me, but this was the first year I looked at the press conferences carefully and analyzed them beyond than just the games but also the level of the presentations — an essential skill...
Geeks, nerds, and all the other awesome groups of people I associate with don’t have much to look forward to during the summer in Atlanta. The weather is always 100 degrees and 100% humidity–and there are more bugs than I care to admit. Plus, most conventions...
During the course of helping Poland’s Bloober Team plan a media trip to San Francisco a few weeks ago, we began to realize that a stop in Atlanta would be beneficial to them due to the many press contacts Blane has in his home city. We made the suggestion to Bloober,...
In the final installment of the Build Your Game Marketing Plan series, we’re going to discuss how to create, forecast and refine your marketing campaigns. If you haven’t answered the questions from the previous parts of the series, make sure to complete these before...
GDC was particularly special this year — with a total of seven Novy team members attending! Grace, Aaron and Blane had never been to GDC before (let alone San Francisco) — and they were invaluable to us at the Daylight Studios booth. We couldn’t have...
In this installment of the Build Your Game Marketing Plan series, we’re going to discuss how to create multiple revenue streams based on key indicators. If you haven’t answered the questions from Part I or II or III of my series, make sure to complete these before...
