Time needed: 30 days. Here are some PR mistakes we see new studios make. Each (or all) of them can sink your mobile title in a single hit.Duke Leto knows best:”The first step in avoiding a trap is knowing of its existence” Launching on a Friday Fridays are...
The almighty E3 Expo is upon us. Here are some pro-tips for the lucky few who get to attend the most important game industry trade show in the world: 1. Write everything down Make sure someone takes copious notes during interviews. Every little detail, no matter how...
Memorial Day is near. We figured it was good opportunity to address weekends, holidays and PR, a topic often missing from the usual convos. The First Rule: Don’t do it The first rule is that you NEVER email/phone journalists during the weekend or immediately before...
Novy PR is new. Novy PR is different. We’re gamers. We’re doers. We understand Reddit and The New York Times. We tweet when it makes sense, we say “no” and we insist on being on-time, on-target and in for the kill. If you want mindless email distributions and boring...
“The Mac App Store has allowed us to compete with much larger developers and reach out to a much broader audience than we could have ever imagined.” There is no denying that app stores are great equalizers when compared to retail shelves. Nonetheless, what...
