Reviled by critics, mocked by gamers and the focus point of a class-action lawsuit against Gearbox Software and Sega, Aliens: Colonial Marines (A:CM) is a master class in what NOT to do in game development. There is a veritable pot of gold at the end of this tragic...
At Novy we do PR for games. It’s our job to promote a client’s game so that the press is aware it exists – which hopefully will lead to downloads and/or sales. It’s a fun, rewarding gig, especially when we get to work with truly brilliant individuals. That’s not...
Kickstarter. It extends funding for those who are tired of catering to publishers. It creates a lasting bond with your “backers,” leading to tons of press coverage, adulation from gamers worldwide, and financial freedom. It will change the world as we know it. Hold on...
Step 1: Make a trailer It’s hard to believe that some developers choose not to make a trailer. But it happens. While screenshots are easy and straightforward, trailers sound terribly complicated and time-intensive. Don’t let the extra workload deprive your game of a...
