In this installment of the Build Your Game Marketing Plan series, we’re going to discuss how to research the environment, complete a SWOT analysis, and develop your objectives. If you haven’t answered the questions from Part I of my series, make sure to...
Here’s the second piece written by AppsZoom.com’s Janel Torkington that features an interview with Novy’s Luis Levy, which also appears in Medium. This article includes advice and actionable steps for developers who have launched their game without...
Novy’s Luis Levy was interviewed by AppsZoom.com writer Janel Torkington for two features covering indie mobile game PR. This piece, which appears in Medium, focuses on: which steps indies should take when considering PR; whether freelance/small PR firms are...
Launching a game without marketing or PR experience can be daunting. However, it doesn’t have to be when you learn how they amazingly they work together, similarly to the delicious combination of peanut butter and chocolate! Most guides on the internet titled...
Quick Friday post for prospective (and current) Novy clients. I felt it was time to get back to the topic after a couple game development-centered posts. In short, picking the right PR firm is CRITICAL for your launch. Of course, having a quality game in the first...
Reviled by critics, mocked by gamers and the focus point of a class-action lawsuit against Gearbox Software and Sega, Aliens: Colonial Marines (A:CM) is a master class in what NOT to do in game development. There is a veritable pot of gold at the end of this tragic...
