Blog
GDC 2015: A Conference to Remember
GDC was particularly special this year -- with a total of seven Novy team members attending! Grace, Aaron and Blane had never been to GDC before (let alone San Francisco) -- and they were invaluable to us at the Daylight Studios booth. We couldn't have done it without...
Build Your Game Marketing Plan (Part IV of V)
In this installment of the Build Your Game Marketing Plan series, we’re going to discuss how to create multiple revenue streams based on key indicators. If you haven’t answered the questions from Part I or II or III of my series, make sure to complete these before...
6 Things I Learned as a Video Game Journalist
Whether you are an experienced game developer who is seeking media attention for your next project or a newbie trying to pitch a new game to a journalist, one thing is always certain: Getting the media to notice your game can be a very challenging task. This is arguably one of the most important parts of the game development process. After all, you could have just spent years developing the greatest hidden gem in the indie game market—but without the proper press attention, it’s going to remain hidden. Having spent the last two years working as an indie game journalist, I wanted to share some lessons I learned about my experience with the indie community and why having a PR company can ensure that your game gets the coverage it deserves.
Novy News – Fall 2014 (Vol 1 / No 3)
Fall is upon us . . . and that means it's time for another edition of Novy News! Enjoy 🙂 Highlights: We're Growing! - We provide an update on our growth spurt . . . including new clients, services, and official team members Drew Utterback, Cat Wendt, Grace Lim, and...
Jeannie Novak on Novy PR, Indiespace & Game Development Essentials (EGW)
Fernando Souza Filho of EGW (Entertainment & Game World) Magazine interviewed Novy co-founder Jeannie Novak. Since it was translated into Portuguese, we’ve included the original interview below in English. Topics include everything from the *Game Development Essentials* series and even Jeannie’s first book (*Creating Internet Entertainment* – written with Pete Markiewicz) to Indiespace, Novy PR, MOOCs, and music 🙂
Build Your Game Marketing Plan (Part III of V)
In this installment of the Build Your Game Marketing Plan series, we're going to discuss marketing strategy and how to create engaging content in the crowded social media market. If you haven't answered the questions from Part I or II of my series, make sure to...
Novy’s Luis Levy Talks Indie Game PR & How to Get Noticed
Blane Humphries of Two Dash Stash interviews Novy's Luis Levy on everything from indie game PR to game testing, development . . . with the occasional segue into classic games and things that will kill you in Australia 🙂
Novy News – Summer 2014 (Vol 1 / No 2)
"We're baaaack!" Here's the Summer 2014 issue of Novy News. Enjoy 🙂 Highlights: * New Services . . . and a Newer Look! - We shine a spotlight on web site updates and our expanded marketing and product development consulting services. * Projects: We brag about several...
Build Your Game Marketing Plan (Part II of V)
In this installment of the Build Your Game Marketing Plan series, we're going to discuss how to research the environment, complete a SWOT analysis, and develop your objectives. If you haven't answered the questions from Part I of my series, make sure to complete that...
How to Make Sure No One Ever Downloads Your App
Here's the second piece written by AppsZoom.com's Janel Torkington that features an interview with Novy's Luis Levy, which also appears in Medium. This article includes advice and actionable steps for developers who have launched their game without any PR or marketing...
The Indie Dev’s Crash Course Guide to Mobile Game PR
Novy's Luis Levy was interviewed by AppsZoom.com writer Janel Torkington for two features covering indie mobile game PR. This piece, which appears in Medium, focuses on: which steps indies should take when considering PR; whether freelance/small PR firms are better...
Build Your Game Marketing Plan (Part I of V)
Launching a game without marketing or PR experience can be daunting. However, it doesn't have to be when you learn how they amazingly they work together, similarly to the delicious combination of peanut butter and chocolate! Most guides on the internet titled “indie...
What to Look for in a PR Firm
Picking the right PR firm is CRITICAL for your launch.
Why every developer should play Aliens: Colonial Marines
Reviled by critics, mocked by gamers and the focus point of a class-action lawsuit against Gearbox Software and Sega, Aliens: Colonial Marines (A:CM) is a master class in what NOT to do in game development. There is a veritable pot of gold at the end of this tragic...
Launch-ready: Learning from the Warped Minds at Butterscotch Shenanigans
The Best PR in the World Won’t Save You if Your Game Sucks
At Novy we do PR for games. It’s our job to promote a client’s game so that the press is aware it exists – which hopefully will lead to downloads and/or sales. It’s a fun, rewarding gig, especially when we get to work with truly brilliant individuals. That’s not...
Mobile Game PR: A Candid Intro for Indies
from leglevy
A Few Thoughts on Kickstarter
Kickstarter. It extends funding for those who are tired of catering to publishers. It creates a lasting bond with your “backers,” leading to tons of press coverage, adulation from gamers worldwide, and financial freedom. It will change the world as we know it. Hold on...
Trailers: Win the YouTube Wars, get ink, make it a hit
Step 1: Make a trailer It’s hard to believe that some developers choose not to make a trailer. But it happens. While screenshots are easy and straightforward, trailers sound terribly complicated and time-intensive. Don’t let the extra workload deprive your game of a...
April Fool’s: 8-Bit Google Maps
Link: April Fool's: 8-Bit Google Maps Google does it again with a hilarious homage to 8-bit RPGs like Dragon Warrior and Final Fantasy. Here’s the companion video: