What to Look for in a PR Firm

Quick Friday post for prospective (and current) Novy clients. I felt it was time to get back to the topic after a couple game development-centered posts. In short, picking the right PR firm is CRITICAL for your launch. Of course, having a quality game in the first...

Trailers: Win the YouTube Wars, get ink, make it a hit

Step 1: Make a trailer It’s hard to believe that some developers choose not to make a trailer. But it happens. While screenshots are easy and straightforward, trailers sound terribly complicated and time-intensive. Don’t let the extra workload deprive your game of a...
Interview: Jovan Johnson, game attorney

Interview: Jovan Johnson, game attorney

Jovan Johson is an attorney with L.A. firm Johnson & Moo. Like Novy PR, Jovan specializes on helping indie and mobile developers grow their companies from one-man start-ups to successful studios with a global audience. Stray Pixels asked Jovan a few questions...