Help abandoned animals find forever homes in Don-Ay: Pet Land – a scenic endless runner-virtual pet simulator hybrid available on the App Store and Google Play!

Built on the world’s first “in-game donation platform,” Don-Ay: Pet Land was developed by Italian studio Affinity Project in collaboration with Best Friends Animal Society to achieve a common goal: ending any and all animal killings in America’s shelters.

https://www.youtube.com/watch?v=UmgrhXJb73Q

In Don-Ay: Pet Land, every action – including watching an ad or purchasing in-game items/currency – generates a donation outside of the game. Players all over the globe can now help homeless animals through Best Friends Animal Society as they cuddle, feed, bathe, and groom their virtual pets; Pegi the Dog and Silver the Cat also get to hop on a cloud and fly across a variety of picturesque Dreamworlds!

Available on iOS and Android, Don-Ay: Pet Land has been featured in a number of outlets – including Eurogamer (IT), PlayStation Bit, The Gaming Ground, Go To Game, Game Industry News, and Android Police.

Read more about Don-Ay Pet Land and Affinity Project here.