The Best PR in the World Won’t Save You if Your Game Sucks

At Novy we do PR for games. It’s our job to promote a client’s game so that the press is aware it exists – which hopefully will lead to downloads and/or sales. It’s a fun, rewarding gig, especially when we get to work with truly brilliant individuals. That’s not...

A Few Thoughts on Kickstarter

Kickstarter. It extends funding for those who are tired of catering to publishers. It creates a lasting bond with your “backers,” leading to tons of press coverage, adulation from gamers worldwide, and financial freedom. It will change the world as we know it. Hold on...

Trailers: Win the YouTube Wars, get ink, make it a hit

Step 1: Make a trailer It’s hard to believe that some developers choose not to make a trailer. But it happens. While screenshots are easy and straightforward, trailers sound terribly complicated and time-intensive. Don’t let the extra workload deprive your game of a...

April Fool’s: 8-Bit Google Maps

Link: April Fool’s: 8-Bit Google Maps Google does it again with a hilarious homage to 8-bit RPGs like Dragon Warrior and Final Fantasy. Here’s the companion video: