Don-Ay: Pet Land

Press Kit

Title: Don-Ay: Pet Land

Developer: Affinity Project

Location: Lombardy, Italy

Release Date: Q4 2018

Platforms:  Android & iOS


Affinity Project

Don-Ay: Pet Land
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Press Quotes

Don-Ay: Pet Land [makes] history as the first video game that allows you to make a donation for a good cause, through purchases in the game itself or by watching an advertisement.”
– Maria Enrica, PlayStation Bit

“This incredible title is . . . the first game . . . that will allow players to make donations for a cause close to them, and this is made possible by the fruitful collaboration between Affinity Project and the non-profit organization Best Friends Animal Society.”
– Alberto Mini, iCrewPlay

Review Requests

Review requests can be sent to

Monetization Permission

Affinity Project allows the contents of Don-Ay: Pet Rescue to be published through video broadcasting services of any commercial or non-commercial purpose. Monetization of videos created containing assets from Don-Ay: Pet Rescue and explicitly allowed by Affinity Project.


  • Founders & Game Designers: Ivan Paris, Roberto Ressi & Diego Ricchiuti
  • Artists: Sarah Damo & Federica Fringuellini
  • Composer: Danilo Arrigoni
  • Programmers: Tommaso Bassini, Carlo Simetti & Cristiano Piromalli

Game Description

Don-Ay: Pet Land is a virtual pet simulator and endless runner that allows you to save pets in the real world! Give homeless pets outside the game a “forever home” in this cute runner by cuddling, feeding, bathing and grooming your virtual pet between runs. Traverse each level and avoid obstacles with an innovative one-button control scheme. If you’re a great owner, your pet will be happier – and you’ll unlock the ability to rewind time! Play Don-Ay: Pet Land and help real pets in the real world.

Key Features

  • Effortlessly make in-game donations to help pets!
  • Play through several unique levels with distinct art styles.
  • Enjoy a high-quality orchestral soundtrack.
  • Keep playing with the help of a Rewind mechanic.
  • Relax with easy account switching and cloud saves.
  • Customize your pet’s appearance with a huge number of cosmetics!