Explore And Learn About Novy PR
I’ve been super happy with our move to a PR agency (Novy) over doing it ourselves.
Novy has done an excellent job and has greatly amplified our launch. This week, The Spatials was everywhere and traffic was an order of magnitude higher on our home page — which is a good indicator, since it only has indirect linking from the Steam store page. And more importantly, the exposure greatly helped get more clicks even inside Steam — since people recognized the name and logo from their browsing. If it wasn’t for Novy’s work, we could have sunk early and fast.
I typically follow up with the developers, or the PR firm representing them, in order to gather some additional info about the project. However, Novy’s initial email was so detailed that I didn’t need to follow up.