Italian developer Affinity Project is teaming up with well-known animal welfare organization Best Friends Animal Society to end the killing of animals in shelters around the United States with a new mobile game, Don-Ay: Pet Land.

An elegant mix of virtual pet simulation/endless runner gameplay and real-life donations to a worthy cause, Don-Ay: Pet Land will soon be available on both the App Store and Google Play.



The world’s first in-game donation platform, Don-Ay allows compassionate gamers to make donations to causes dear to their hearts – which is made possible by Affinity Project’s partnerships with non-profit organizations (NPOs) such as Best Friends Animal Society.

In Don-Ay: Pet Land, every action – including watching an ad or purchasing in-game items/currency – will generate a donation outside of the game. Soon, players all over the globe will be able to help homeless animals through Best Friends as they cuddle, feed, bathe and groom their virtual pets; Pegi the Dog and Silver the Cat also get to hop on a cloud and fly across a variety of picturesque Dream Worlds!

Coming to iOS and Android in the near future, Don-Ay: Pet Land has been featured in a number of outlets – including Eurogamer (IT), Invision Game Community, PlayStation Bit, Go To Game, The Gaming Ground, and Game Industry News.

Read more about Don-Ay: Pet Land and Affinity Project here.